Every year, custom food and drink items rank high on the list of the most popular and best-selling promotional products. Products in this category range from packs of gum and individually-wrapped mints to holiday popcorn tins and towering chocolate gift baskets! These delicious products are most commonly used as business gifts, but they are also perfect for trade shows, parties, fundraisers, and promoting brand awareness.There’s a lot to think about when it comes to customizing edible promotions. One of the important things to remember is that with most food-items, the amount of exposure your logo will get will be short-lived. Unlike other promotional items such as pens or magnets, food is eaten and then the packaging is discarded. So, you’ll need to make a great first impression to ensure that you’re getting the most for your marketing dollars.One way to make a big impression with custom food and drink promotional items is by choosing a brand name product that people recognize and admire. Brands like Ghiradelli, Jelly Belly, and Mrs. Fields are some examples of renowned brands that most people have already formed a positive opinion of. By imprinting your logo on one of these quality products, those positive associations are transferred to your brand!Another way to make a big impression is to cater to the tastes of your audience. If you’re giving a gift to a sophisticated and cultured crowd, a bottle of wine is better than a pack of promotional chewing gum! Keep the occasion in mind when selecting a custom food or drink gift. Holiday gifts generally call for higher-quality products, but if you are just running an every-day brand building campaign, you can probably get away with mid-tier gifts and still receive a positive response.Overall, food and drink promotional items are extremely popular and well-received. Despite the fact that your logo may not been seen for a long time, these gifts make a strong impression nonetheless.